GOVCONMay 23, 202611:35
How to build your first capability statement and get noticed by federal agencies
Your host
Eric Coffie
Eric Coffie built a construction company from zero to $20M+ in federal sales, then founded GovCon Giants to teach everyday people how to win government contracts.
About this episode
Your capability statement is the first document a federal contracting officer sees, and if it does not immediately communicate who you are, what you do, and why you are trustworthy, you lose the opportunity before the conversation even starts. In this episode, govcon consultant Randie Ward walks through every section of a capability statement from company summary to contact information and shows you exactly what agencies are evaluating when they pick it up. Whether you are brand new to government contracting or refining your federal marketing materials, this episode delivers a practical build-it-now framework:
In this episode, you'll learn
- How to write a two to three sentence company summary that works even if you are a startup with no federal experience, by leveraging your personal background instead
- Why you must spell out your NAICS code descriptions in plain language, and how one contracting officer's honest feedback changed the way Randie structures every client's cap statement
Show notes & timestamps
- 0:00Introduction to the Federal Help Center podcast
- 0:23Why your company summary must be clear and concise
- 1:22Using AI to brainstorm your capability statement summary
- 2:22How to find NAICS codes using SBA.gov size standards
- 3:20Why you should spell out NAICS code descriptions for agencies
- 4:12Identifying your core competencies and sweet spot
- 6:07What makes a strong differentiator in govcon
- 7:28Real client example with a DOJ project differentiator
- 8:36How to choose and present your past performance projects
- 10:36Making your contact information and UEI easy to find
- 11:18Outro and community call to action Market Intelligence gives you the federal opportunities, agency signals, recompete intel, and pursuit briefs that tell you not just what contracts exist, but which ones to chase and how to win them.
