GOVCONJul 15, 202601:19:53
How to Use NAICS and PSC Codes to Find Government Buyers for Your Products | EP: 333
0:0001:19:53
Your host
Eric Coffie
Eric Coffie built a construction company from zero to $20M+ in federal sales, then founded GovCon Giants to teach everyday people how to win government contracts.
About this episode
Learning how to win a government contract starts with something most small businesses overlook entirely: making sure the government can actually find you. In this live GovCon Giants Q&A, Eric Coffie and co-host Maria Martinez bring real audience members on stage to troubleshoot their SAM.gov profiles, pricing strategy, and search for buyers in real time, live on air.
In this episode, you'll learn
- Learn why an incomplete Dynamic Small Business Search (DSBS) profile makes you invisible to contracting officers searching by keyword
- Discover the difference between a capability narrative and a capability statement, and where to actually enter one inside SAM.gov
- Understand how to use PSC codes, NAICS codes, FPDS, and USAspending.gov to identify which companies are already winning contracts in your industry
- Hear real stories from small business owners on trucking and transportation contracts, including Crowley freight lanes and disaster relief hauling
- Get pricing guidance for government bids, including why requesting a debrief after a loss can reveal exactly what to fix next time
Show notes & timestamps
- 0:00Sponsor reads for Mindy AI and Encore Funding
- 1:15Welcome to the live Wednesday Q&A session
- 4:01Academy 3.0 cohort and workforce program overview
- 8:24Finding a government contracting attorney recommendation
- 9:52Researching which agencies buy your product or service
- 15:08Joint venturing success story from a lighting contractor
- 25:38Finding the right buyers for trucking and transportation work
- 35:00Getting your back office and CAC industry ready
- 44:38Understanding NAICS codes versus cage codes in SAM
- 46:55Why your DSBS capability narrative matters for search
- 59:03Using PSC codes and FPDS to research competitor pricing
- 1:09:10Choosing between product sales and IT project management services
- 1:12:18Fixing a convoluted SBA capability narrative submission Learning how to navigate SAM.gov, research buyers, and price your bids correctly takes time most small business owners do not have.
