
PROPOSALSJul 2, 202607:55
How To Know If Your Government Contract Proposal Pricing Is Actually Competitive
0:0007:55
Featured guest
Ryan Atencio
Ryan Atencio joined Eric Coffie on this episode.
About this episode
Wondering how to price a government contract proposal so it actually wins? In this episode, Ryan Atencio breaks down the exact pricing logic he's used for nearly a decade selling directly to the government and helping other businesses do the same. If you've ever felt unsure whether your bid is too high, too low, or just right, this episode gives you a real framework to check your work.
In this episode, you'll learn
- Learn how to reverse engineer a competitor's winning award price after you lose a bid, so your next proposal is sharper
- Discover why getting two to three quotes on every requirement reveals pricing variance that can quietly kill your competitiveness
- Understand why LPTA means price is always a factor, even when you're technically acceptable on paper
- Find out why feeling great about your number is usually a sign you priced yourself out of the win
- See how submitting proposals you don't expect to win still builds the templates and repetition that make future bids easier
Show notes & timestamps
- 0:00Why most small businesses cannot find government contracts alone
- 0:31How to figure out if your pricing is competitive
- 1:36Reverse engineering competitor pricing from winning award documents
- 2:31Why LPTA makes price the ultimate discriminator every time
- 3:50Building proposal templates through repetition and AI assisted drafting
- 5:57Why feeling great about your bid number usually means overpricing


